We reveal to the world a certain class of data about ourselves that we ordinarily expect the world not to use. What happens when they use it? (Chapter 10, Intellectual Property, p. 191)
These lines caught my attention because we are in a world that revolves around data. We give information out for one reason, and businesses are asking for it for another. One example is your shopper's card that you use at the local grocery store. You want to get one in order to take advantage of all the great savings, they want you to get one so they can learn about your buying habits. Do we think about how they are going to use the data that they are gathering? How many people actually consider that question? I don't have the data to answer that but I could start gathering it...
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